Scroll to peruse categories, each of which contain several images. This is a sampling from hundreds of campaigns and projects completed since 2005. I can also share images of specific kinds of work upon request.
A collection of samples from menus and other food and beverage related designs I’ve developed in recent years.
I wanted to start this portfolio off with some snapshots of favorites. I’ll use this section for vignettes of projects, glimpses of designs that were interesting to work on, or where the solution we arrived at was particularly satisfying. There’s a lot of work for me to add here, and more sections below to review now. I’ll update this page often as there’s a lot of fun work I have to show.
Eurofed Automotive is a well-known luxury vehicle maintenance shop with branches around metro Atlanta. They specialize in performance enhancements for luxury cars and exotics. My experience as a satisfied customer inspired me to pitch a new brand that would better convey the level of professionalism they provide - regardless of spending level.
1 of 3 designed for large format metal printing, lobby placement in area branches.
2 of 3 designed for large format metal printing, lobby placement in area branches.
3 of 3 designed for large format metal printing, lobby placement in area branches.
Iconization of the Eurofed logo, versatile for a variety of digital applications, such as profile photo.
An example of how the brand could work as a typographical system, using a current promotion as reference. (see next slide for reference piece)
An example of the client’s existing brand - a recently circulated promotion piece.
rebrand: rework of logo design and typography system
marketing development: new ads with fresh copy and styling
brand environment: large format metal prints for branch lobbies
social & web: rebrand elements and new splash graphics
Outshine Sports is a startup that offers extracurricular sports programs for children. They focus on helping kids find fun in sports, while eliminating score-keeping and comparison factors – much like progressive schooling systems in the area. The mark was developed to convey the fun and positive attitude of the brand’s mission - to educate by FUNdamentals.
A variation of the logo to show a bit of nuance and texture. An exploration of how it might appear in a printed piece.
The final brand submission included this exploration layout. It serves multiple purposes: various instances of logo usage (positive, negative, vibrant backgrounds), color schemes for wearables, supporting brand message and brand environment
Large format outdoor banner made with cutting plotter and solid color UV resistant vinyl.
new logo: develop a new mark that conveys the spirit of the brand
brand message: develop a supporting message (aka ‘tagline’) for the brand
logo variants: show how logo can be used when reversed, one color, full color and on vivid backgrounds
brand environment: brief exploration into brand environment possibilities
wearable design: palettes for three t-shirt designs
outdoor signage and banner: prepare vinyl graphics for corrugated plastic signs and a large outdoor banner
I’ve worked on approximately 26 Bloomingdale’s catalogs, primarily in typography and layout design as designer working with Creative Leads and Production. I developed conceptual prototypes for future catalogs, contributed photography styling ideas and solved problematic layouts. I wore several other hats in this role, including image manipulation, procuring photography props, and management of typography treatments.
One of twenty six Bloomingdale’s catalogs I worked on during my time at Emergence and B2 Creative. Directed shoot for cover elements, manipulated and composited the resulting images.
Layout design sample featuring a mix of isolated product photography and on-model held shots.
layout design: produced layouts based on agreed product and information density
layout solution: reworked problematic layouts to satisfy creative demands of client-side decision makers
exploratory design: developed physical, hand-held models of potential publication styles for future catalogs
post production: process product photography for use in catalog, including image manipulation, composites, touch-up and silhouette creation for isolated products
video processing: created media from still imagery timed to match the pace of background music (not my forté, but I think it worked out quite well)
Bluespot was a startup whose goal was to simplify the property title aspect of home buying. Although the project did not receive funding, the team who hired me were very pleased with the work. I include this brand because I think it’s important to point out that better brands result when decision makers meet with creative from the onset - before an entity is even named.
Worked with client to develop name and brand concept, to set the stage for message and design that make sense. The core message being: this service is available, fast and easy to use.
This visual was created as the goal of website functionality, and supported the client’s pitch.
naming and trademarking: work with client to identify a viable name that associates the brand with the service, and is easy to secure
new logo: develop a new mark and typography system for the
brand message: develop a supporting message (aka ‘tagline’) for the brand
typography and color system developed for brand
print collateral: business cards for the team, direct mail, and other supporting pieces
website support graphics: skin design elements and type treatments for web presence and functionalities
